In case you are a newbie to web tracking and not sure what is Google Tag Manager and what you can do with it, we have prepared a list of questions which most new users ask when they first start using Google Tag Manager. Most of the time, new users ask the following questions regarding GTM: What is Google Tag Manager? What are the benefits of using Google Tag Manager? If I don’t have any programing skills, can I still use it? Is Google Tag Manager and Google Analytics the same thing or they are different? What other tags can I fire except Google Analytics tags? What is Google Tag Manager? Google Tag Manager (GTM) is a solution created by Google which makes it easier to maintain and fire various marketing and tracking scripts (like facebook ads google analytics, google ads, etc) on your website without having to manually change the code each time on the site. With the build in tags from GTM, you can fire various types of scripts such as Google Analytics tracking snippets, Google Ads scripts, Twitter conversion scripts, etc. If you want, you can even fire some custom Javascript tags which might make some changes to the site or enhance its functionality. What are the benefits of using Google Tag Manager? After you will become familiar with how GTM works and feel relatively OK with using it, you will notice that adding new tracking scripts and other marketing tags takes much less time as if you would have added them manually on the site. And the tag deployment time decreases each time you use GTM so after a while, you’ll see a huge increase in productivity when using GTM. Google Tag Manager is also used to do full website tracking audit and see which tracking scripts fire on your site and which do not, thus allowing you to keep the marketing and tracking stack of your website clean and maintained. If I don’t have any programing skills, can I still use it? Sure. In fact, Google Tag Manager was created specifically for these users – marketers who do not have programming skills and want to manage effectively and fast the tracking and marketing scripts of their companies. So this is why in GTM, the user interface is so intuitive and adding new tags (for supported vendors) is so easy. If however you want to fire some special tags or scripts or you have a tag from an unsupported vendor, in that case you might need the help of a developer to create the script and then you’ll have to use a custom HTML tag to add the script on the site. Is Google Tag Manager and Google Analytics the same thing or they are different? Other the company that created them (Google), these 2 tools have nothing in common in terms of functionality. Google Tag Manager is a tag management system used to manage tags and tracking snippets on the site while Google Analytics is a tracking and reporting tool, used to monitor how users use your website and the track the effectiveness of your marketing efforts. Basically Google Analytics is a type of script or tag which Google Tag Manager can fire (among many other tags). To make things simples, we may think of GTM as a tool which makes the process of firing JavaScript snippets on your website a lot easier while Google Analytics is a reporting tool, which is installed and fired from Google Tag Manager. What other tags can I fire except Google Analytics tags? At the moment, GTM supports tags from 82 vendors (and constantly adding support for new vendors) so there are plenty of tracking and marketing tags to choose from. Specifically, the following vendors are supported by GTM: AB Tasty, Bing Ads, AdAdvisor, Adobe Analytics, Google Consumer Surveys, Adometry, AdRoll, AppsFlyer, AT Internet, AWIN, Bizrate Insights, Burt, Chartbeat, ClickTale, Clicky, comScore, Crazy Egg, Conversant, Criteo, Custom HTML, Custom Images, Cxense, DistroScale, dstillery, Eulerian Technologies, Firebase Analytics, Floodlight, Quora, FoxMetrics, Google Ads, Google Optimize, Hotjar, Infinity, Intent Media, K50, Kochava, Salesforce DMP (Krux), LeadLab by wiredminds, LinkedIn, LinkPulse, Lytics, Marin, Médiamétrie, Mouseflow, mParticle, Nielsen, Neustar, Nudge, Oktopost, Optimise Media, UpSellIt, ÖWA, OwnerListens, Parse.ly, Perfect Audience Pixel, Personali, Piano, Pinterest, Placed Inc., Pulse Insights, Quantcast, Rawsoft, SaleCycle, SearchForce, Segment, Shareaholic, SimpleReach, Singular, Snowplow, Survicate, TradeDoubler, Tune, Turn, Twitter, Ve Interactive, VisualDNA, Webtrekk, Xtremepush, Yieldify
Google Tag Manager is not hard to use and if you have the time and the will to learn it and practice, you’ll definitely notice a decrease in time it takes to deploy tags and conversions snippets on your site. In the end I would like to ask you, what are you planning to use GTM for and what is your success (or un-success) you’ve got so far using it?
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About MeI am Tracey Bates - a web analyst with more than 10 years of experience and through this blog, I try to share my knowledge with the world. ArchivesCategories |